ABOUT US
ATAH was born from the belief that every story deserves to be told, celebrated, and worn with pride.
" When a story dies, a piece of humanity dies with it. "
OUR STORY
ATAH was born from a simple question;
What happens to the stories we forget to tell?
The ones that never find their way into books or museums, but quietly live on in people, places, and the small moments of everyday life.
We seek out these untold narratives and turn them into something tangible for now—a scarf, a jewellery, a memory you can wear. Each piece we create is a bridge between the past and the present, a collaboration between artists, cultures, and the materials that carry them. Every design is a living story, told through the hands of creators who infuse their worlds into it.
ATAH is a home for these forgotten stories, a tribute to the unseen, a conversation between what was and what's becoming.
THE DREAM
Vision
To create a world where innovation meets elegance, inspiring excellence in everything we do.
Mission
We are committed to delivering exceptional quality and craftsmanship that exceeds expectations.
Goal
We are committed to delivering exceptional quality and craftsmanship that exceeds expectations.
The Founder
Founder & Creative Director
I’ve always believed that people are stories; shaped by experiences, memories, and the communities around them.
As a child, I often felt unseen, disconnected from my own community and its history, and I wondered: If my story is missing, how many others are too?
That search for connection taught me how deeply our identities are shaped by culture, people, and the everyday stories we live. Yet so much of it is overlooked or appropriated, especially by the fashion industry.
As an artist, I asked myself: what medium could carry these stories far and wide? That’s when I realised scarves are the perfect canvaS; intimate, wearable, and versatile, a way to celebrate individuality, honor culture, , and give visibility to the voices behind every story.
Our Partners
We’re looking to collaborate with brands and creators who share our vision — those who connect with our mission of celebrating stories, culture, and meaningful creativity. If you’re driven by purpose, authenticity, and storytelling, we’d love to explore a partnership.